Kia ora! As we wade into 2024, the social media marketing landscape in Aotearoa is morphing at a rapid rate. With the digital space getting more dynamic, businesses need to get savvy with their strategies to stay on top. In this blog post, we’ll suss out the key trends and insights to help you navigate the ever-changing world of social media marketing while optimizing for SEO in the unique context of New Zealand.
Get Stuck into Video Content
In 2024, video content is still the kai in the social media world. Whether it’s Instagram Reels, TikTok, or YouTube, compelling videos grab the audience’s attention. Kiwi businesses should make the most of visual storytelling to connect with their target audience. Chuck in video content to your social media strategy to boost brand visibility and user engagement.
Keep it Local
Aotearoa has its own unique culture, and people love content that reflects their local experiences. Customize your social media content to mirror the Kiwi lifestyle, throwing in some local slang and references. This not only strengthens your brand’s connection with the audience but also improves your SEO by targeting location-specific keywords.
Social media isn’t just about shouting into the void; it’s about building a community. Get the whānau involved by responding to comments, asking questions, and encouraging user-generated content. Building a sense of community around your brand not only boosts your social media presence but also gives your SEO a leg up.
Tap into Influencer Marketing
Influencer marketing is still the business in 2024. Spot influencers in the Aotearoa market who vibe with your brand values and team up with them to reach a broader audience. Authentic partnerships can seriously impact your brand’s credibility and, in turn, give your SEO a boost through increased online visibility.
Mobile Optimization is a Must-Do
Kiwis are increasingly cruising social media on their mobiles. Make sure your website and social media content are sweet for mobile users. Search engines love mobile-friendly websites, so this optimization will not only enhance user experience but also give your SEO a good nudge.
Make the Most of Hashtags
Hashtags are still the buzz in 2024. Do some mahi (work) to find trending and industry-specific hashtags to up the discoverability of your content. Develop a hashtag that’s all yours to encourage user-generated content and build a sense of community.
AI and Chatbots for Customer Chats
Artificial Intelligence is stepping up in customer chats. Stick some chatbots on your social media platforms to give instant responses to user queries. This not only makes customers happy but also signals to search engines that your brand is on the ball, giving your SEO a positive push.
In the ever-evolving digital world of Aotearoa, mastering social media marketing is crucial for businesses looking to do well in 2024. By embracing video content, keeping it local, building community engagement, tapping into influencers, optimizing for mobile, using hashtags smartly, and throwing in some AI, you can navigate the dynamic world of social media while boosting your SEO. Stay nimble, stay real, and watch your brand thrive in the digital scene of Aotearoa. Cheers!